CBTS at the 2025 C3 Tech Summit

November 12, 2025 | Grand Rapids, MI | DeVos Place

CBTS is proud to be part of the 2025 C3 Tech Summit, Michigan’s premier technology event that brings together thought leaders, innovators, and IT professionals to explore the future of cybersecurity, customer experience, and AI.

This year’s summit promises over 35 sessions, 60+ vendor partners, and a dynamic mix of keynote presentations, breakout panels, and networking opportunities. It’s where strategy meets execution—and CBTS is excited to be in the middle of it.

CBTS attendees

• Matt Douglass – Sr. Director of Solution Engineering
• Charlie Mitchell – Channel Manager

Don’t miss our Speaking Session!

The MSP Equation: Flexibility, Coverage, and Control 

November 12, 2025 | 3:30-4:00

CBTS will join Dataprise on the MSP Equation panel to explore how managed service providers (MSPs) are evolving into strategic enablers of innovation and resilience.

As demands on IT teams grow—from cloud operations and cybersecurity to 24x7 support and digital transformation—MSPs are stepping into a more critical role. This session will dive into:

• AI + automation in managed services.
• Redefining ROI.
• Modern SLAs for 2025 and beyond.

Expect a candid conversation on what sets leading MSPs apart and how organizations can rethink their partnerships for greater agility and impact.

Key takeaways

• Learn how MSPs are evolving to meet modern IT demands.
• Discover how AI and automation are reshaping managed services.
• Gain insights into redefining ROI in today’s tech landscape.
• Understand what a future-ready SLA should include.
• Network with industry leaders and peers in a collaborative setting.
• Explore emerging technologies and strategies for digital transformation.

Join us

Whether you're evaluating your MSP strategy or exploring new technologies, the C3 Tech Summit is the place to be. Register now and connect with CBTS in Grand Rapids on November 12.

Learn more: C3 Tech Advisors | C3 Tech Summit